“Strategic use of the Internet and e-commerce: Cisco Systems” by: Kenneth L. Kraemer, Jason Dedrick

Ahmad Al-Ahmad, Ibraheem Ahmaro, Malik Mustafa

Abstract


Cisco Systems has used the Internet, electronic commerce (e-commerce), and
information systems to:
1. Create business ecology to reinforce its control of key technology standards
in the networking market.
2. To create a virtual organization, outsourcing many operational and customer
service functions and focusing on core product innovation strategy.
3. To showcase its own use of the Internet as a marketing tool.
The Internet and e-commerce are used to tie together Cisco's own personnel
with its customers, suppliers, and business partners in a virtual organization that
has been pointed to as a quintessential network-era company.

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