FACTOR THAT INFLUENCE TO ACCEPTANCE MOBILE LEARNING IN MALAYSIA

Mohammad Mahmoud Alzubi

Abstract


This study aim to investigate the factors that influence   to acceptance mobile learning in Malaysia. The factors namely service quality factor and Technology acceptance model or TAM Characteristics. This study ac the deductive approach to reach its objectives. It presents a theoretical framework for the construction of hypotheses. The hypotheses were tested to obtain the findings that may be generalized afterwards. A total of 400 students from different universities in Malaysia participated in this study.


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